Redefining RetailDiscover the new realities of working in the post digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, youll find practical and concrete techniques for redefining your organisations internal operations and
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